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Cultural influences on globalized QFD projects Georg Herzwurm, Benedikt Krams, Sixten Schockert

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Ausgezeichnet mit dem Best Paper Award auf der ISQFD 2009 in Monterrey, Mexiko:
Cultural influences on globalized QFD projects 

Abstract

The dissemination and embodiment of QFD has been globally diverse since the innovation of QFD. National as well as international approaches to QFD have been developed differently and are various. The authors argue that culture is one reason for the existing approaches. Hofstede’s Five Dimensions get cited to derive a cultural QFD-project management framework with the aim of optimizing the efficiency of QFD usage. Validated upon two examples of QFD-projects and a comparative analysis of further QFD-projects from industrial practice, the authors position success and failure factors for QFD-projects in an international environment.

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